Some Fictional Brands Find Real Success - Bloomberg

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Last year the office-supply retailer Quill.com launched a Dunder Mifflin paper line, a tribute to the fictional manufacturer from the long-running NBC series The Office. It was a risky bet: The show, now in its final season, has lost much of its cultural relevancy (in November only 4.1 million viewers tuned in, a series low). And America’s office-supply industry is in sharp decline, too, with brick-and-mortar store sales falling an average 3.6 percent annually during the last five years, accordi